New Anti-Drug Campaign Is Written Entirely in Emojis

Partnership for Drug-Free Kids Anti-Drug Campaign in Emoji
New emoji campaign
Courtesy Drug-Free Kids

07/17/2015 AT 04:30 PM EDT

"Raising hand emoji. Sleeping emoji. Paper Emoji. Beer emoji." If you don't understand what that means, you're probably too old.

These symbols, which seem random to the untrained eye, replace words in a new anti-drug campaign that proposes to talk to teens in their language: emoji.

The Partnership for Drug-Free Kids, a large anti-drug group that aims to reduce substance abuse among adolescents, has just launched the world's first emoji-only anti-drug PSA campaign.

The campaign, which has already popped up on billboards, magazines and websites, directs viewers to the group's mobile-only site, wegotyou.life, to learn more about the ill effects of drinking and drugs, which aren't communicated in great detail on the ads themselves.



RELATED VIDEO: Kim Kardashian's New PSA Urges Fans to 'Help Save the Data'



"The entire campaign was born out of a very simple idea: speak to teens in their language," ad copywriter Amanda Roberts said in a statement on the new initiative. "It just so happened that language was emojis. Linguistically they were the perfect fit for our audience – emojis are today's teen slang."

Are you hip enough to guess what the following emoji PSAs mean?
New Anti-Drug Campaign Is Written Entirely in Emojis| Health

Courtesy Drug-Free Kids

New Anti-Drug Campaign Is Written Entirely in Emojis| Health

Courtesy Drug-Free Kids

New Anti-Drug Campaign Is Written Entirely in Emojis| Health

Courtesy Drug-Free Kids

blog comments powered by Disqus

From Our Partners