Is it the taste? The logo? The name? (It's definitely the name.)
The Dijon mustard brand has already seen its iconic ads spoofed in Wayne's World. Now, the sketch-comedy group OBVS has envisioned a different campaign, one where the mustard turns its name into a verb, just like all the cool brands do.
As it turns out, that's not the best strategy for Grey Poupon, for reasons that are immediately obvious.
See why in the video above, and then re-watch the original (real) Grey Poupon ad below.