The gym chain launched a new ad campaign Monday celebrating all body types, to make fitness more inclusive.
Through a national survey conducted in February, Blink found that 71 percent of Americans don't relate to fitness ads or magazines because they have different body types. And 64 percent find it discouraging to try and workout to achieve those thin physiques they see in the media.
"These survey results confirmed we were onto something," Ellen Roggemann, the vice president of marketing for Blink Fitness, said. "Blink stands for something different and offers a more universally relatable approach to fitness, which this campaign represents. 'Fit' looks different on everyone and we celebrate that."
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Encouragingly, they found that most Americans are already on board – 82 percent of people Blink surveyed believe that feeling good is more important than looking good.