We're guessing at least a few people watching the KLAS Las Vegas news last Thursday asked that question, and the answer is very simple: He's going viral.
The broadcast segment may have been about a new shopping center opening, but the story that spread across the Internet over the weekend was 15-year-old Brendan Jordan's commitment to werking it.
And no, news reporter Patranya Bhoolsuwan didn't mind being upstaged.
explained his motivation. "I just saw a camera, and did my thing," he said. "I was imagining myself as if I were Lady Gaga, and that no one could destroy me."
That story certainly checks out. Here's the video cropped to focus squarely on Brendan – as it should be.