In an interview with The Washington Post, the GOP front-runner said that the event, held by the Republican National Committee, could use a makeover – and called the last gathering in Tampa in 2012, "the single most boring convention I've ever seen."
"It's very important to put some showbiz into a convention, otherwise people are going to fall asleep," Trump told the Post. "We don't have the people who know how to put showbiz into a convention."
Meanwhile, the city of Cleveland is bracing for anything but boring. The Post also reports that, over the past two months, the city has prepared for the potential for violence at the convention in July and sought bids for 2,000 sets of riot gear, knee and shin guards, breastplates, and other protective items for its police officers, as well as flexible handcuffs, collapsible batons and miles of interlocking steel barriers.
Trump Takes on the RNCTrump targeted the RNC in a Wall Street Journal op-ed last week, calling its delegate selection process "rigged" after he failed to secure any delegates in Colorado's recent GOP convention.
RNC Chairman Reince Priebus addressed Trump's comments in a tweet, questioning the timing of the GOP hopeful's complaints.
"Nomination process known for a year + beyond. It's the responsibility of the campaigns to understand it. Complaints now? Give us all a break," Priebus tweeted.
Nomination process known for a year + beyond. It's the responsibility of the campaigns to understand it. Complaints now? Give us all a break— Reince Priebus (@Reince) April 13, 2016
The RNC also issued a memo the day after Trump's op-ed was published.
"Campaigns have to know when absentee ballots are due, how long early voting lasts in certain states, or the deadlines for voter registration; the delegate rules are no different," RNC chief strategist and communications director Sean Spicer wrote in the memo.
"Whether delegates are awarded through a primary, caucus, or convention, this process is democracy in action and driven by grassroots voters across the country."