That's How They Roll! The Guys of Florida Georgia Line Do Their Part to Fight Hunger
04/30/2014 AT 04:40 PM EDT
Partnering with the Outnumber Hunger campaign, the duo hosted a private performance and luncheon in New York City on Wednesday to spread awareness of America's growing hunger problem. It's estimated that 49 million Americans don't know where their next meal is coming from.
Hunger is a cause that's been close to Kelley's heart for a long time. "When I was on the baseball team at Belmont University, we had a group that would go down once a week, every Tuesday night, and feed the homeless," the singer, 28, told PEOPLE during Wednesday's event.
"We'd all kick in five dollars a person and get tons of meals off the dollar menu at McDonald's – cheeseburgers, nuggets, fries – and we'd just hand them out downtown Nashville. There's tons of people in need."
Kelley credits his parents with instilling in him the importance of helping communities in need.
"One Christmas my parents actually canceled Christmas for ourselves and my dad took us down to the projects and we handed out presents," said Kelley. "My dad stressed at an early age how important it was to give back. My parents set the example. I'm just trying to follow it."
FGL is also encouraging others to get involved. By entering codes from more than 90 specially-marked General Mills products at www.OutnumberHunger.com, General Mills will donate 55.5 cents to Feeding America, up to $1.2 million byJanuary 31, 2015.