The two-year photo project, which already includes portraits of over 90 subjects from around the world, showcases Elbank's immense talent, as well as the diverse beauty of freckles.
"I've always loved freckles, and what I find interesting about individual characters that I meet and have been fortunate to photograph is that, generally, they've struggled having them in their infancy and either hated them, or grown to live with them or even like them in adulthood," Elbank says of the project. "Many of the subjects shot so far are such incredible-looking humans that are simply freckled ... It's really why I shoot what I love to shoot. Just amazing-looking individuals from all walks of life."
He hopes to take a total of 150 portraits and is still seeking people to model for him on London. (Anyone interested should send a recent color photo to firstname.lastname@example.org, he tells PEOPLE.)
The reaction to the series has been overwhelmingly positive, especially from people with freckles who were teased at school, or who felt like they should hide their faces with makeup.
"The great thing for me about this series is all walks of life are getting to be documented, many different ethic mixes and backgrounds, which is what fascinates me so much."