Ithaca, New York's Tourism Board Gives Up, Invites Visitors to Head to Florida Instead
updated 02/17/2015 AT 05:30 PM EST
•originally published 02/17/2015 AT 03:40 PM EST
Visitors to VisitIthaca.com this week were greeted with a pop-up on the site that encouraged them to flee to warmer climates.
"Due to this ridiculously stupid winter, Ithaca invites you to visit the Florida Keys this week," it read. "Please come back when things thaw out. Really, it's for the birds here now." (Ithaca's tourism info desk confirmed to PEOPLE the pop-up was not a hoax.)
This may be less of a cheeky joke and more of a public service: It's expected to reach -4 degrees in Ithaca on Friday. At those temperatures, we're not even sure a place can be considered for the birds.
Florida's tourism board even got in on the action: