Jill White, a photographer from North Carolina, recently took her two-year-old daughter to the beach, where she was inspired to imitate the famous Coppertone sunscreen ads from the 1950s.
Thinking the company would enjoy her homage, White posted the picture to Coppertone's Facebook page. That, she says, is where her trouble started.
The social network insisted the removal was consistent with its community standards.
"It is hard," a spokesperson for the company told Today. "With over one billion people using Facebook we have to put into place a set of universal guidelines that respect the views of a wide range of people."
The Coppertone ad referenced in White's photo has become polarizing in recent decades, with blogger Lindy West calling the Coppertone Girl "an oddly sexualized orange baby whose pants are eternally being eaten off by a dog." New versions of the ad keep the girl's modesty intact.
After her short ban was up, White followed Coppertone's example: She put up another version of the offending image – this time with a smiley-face emoji covering the offending backside.
Courtesy Heather Bays