Kylie Jenner and Kylie Minogue are currently embroiled in a legal battle over the trademark of the name "Kylie."
Last August, Jenner, 18, filed a U.S. trademark application for the term "Kylie," seeking protection for the term in connection with advertising services, reports the World Intellectual Property Review.
On Feb. 22, KDB, an Australian-based business representing Minogue, 47, filed a notice of opposition to Jenner's application.
In court documents obtained by the New York Post's Page Six, KDB claimed approval of Jenner's application will confuse audiences and dilute Minogue's brand.
The company also points out the fact that the Australian pop star currently owns trademark registrations for the term "Kylie" across entertainment services and music recordings: Minogue owns trademarks for "Kylie Minogue Darling," "Lucky – the Kylie Minogue musical" and "Kylie Minogue," and has owned www.Kylie.com since 1996.
Additionally, the documents slam the reality star, claiming Jenner's "photographic exhibitionism" on social media and "controversial posts have drawn criticism from, e.g., the Disability Rights and African-American communities." KDB also refers to Jenner as "secondary reality television personality" who appears on Keeping Up with the Kardashians as "supporting character" to the Kardashians: Kim, Khloé and Kourtney.
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And it doesn't end there – the World Intellectual Property Review reports Jenner filed a second trademark application for the term "Kylie" on Feb. 23, one day after Minogue's opposition, this time in connection with entertainment services.
Though Minogue's reps did not immediately to request for comment, the singer appeared to cryptically reference the trademark battle on Twitter this Sunday.
Hello..... My name is KYLIE #lightyears— kylie minogue (@kylieminogue) February 28, 2016
"Hello… My name is KYLIE #lightyears," she wrote, quoting a lyric her 2000 track "Light Years" and seemingly pointing out the years of experience she believes she has over Jenner.