A new Bugaboo stroller ad featuring a slim, bikini-clad model has moms on Facebook, well, bugged.
The Dutch stroller retailer uploaded a photo to Facebook and Instagram of the model pushing her young daughter in a Bugaboo Runner, the company's latest jogging stroller. The caption reads in part: "See how model and mum Ymre Stiekema stays fit and healthy with the Bugaboo Runner."
It wasn't long before the first comment popped up: "I often also jog in a bikini," one Facebook user wrote.
The comment garnered more than 600 "likes" and soon many more commented on the photo, finding it to be an unrealistic representation of motherhood.
Another commenter wrote: "I do too!!!! But I also need a half roll of duck tape for jiggle maintenance ;)"
The comments kept on coming:
"And with no changing bag, she hasn't thought this through! Newbie."
"'And if you buy a Bugaboo runner you too can also look like this…' I love how natural this photo is and how it represents most mothers…"
Not all of the comments featured the funny comebacks though, some Facebook users said the joking mothers were "jealous" of the model-mom's fit physique.
"Really ladies? Are you that judgmental or jealous that you have to question what she is running in?"
Jealousy and bikinis aside, one user was upset about one thing: the price of the stroller.
"Affording the Bugaboo Runner on statutory maternity would be more of a feat!" she wrote.
The company lists the stroller's price at more than $800.
The retailer provided a statement to PEOPLE, explaining that the Bugaboo Runner was designed with "active parents in mind."
The statement reads in part: "We want to inspire moms and dads everywhere to explore the world with their families, while keeping up with an active and healthy lifestyle...
"We believe that all parents should run free no matter where they are on their fitness journeys and what they choose to wear on their runs."