Meet Melody, the Newest American Girl Doll from the Civil Rights Era
02/23/2016 AT 01:15 PM EST
According to the company, which is celebrating its 30th anniversary this year, Melody "loves to sing and blend her voice with others in harmony."
"After seeing her family members face racial discrimination and experiencing it for herself, Melody decides to add her voice to those who are speaking up about inequality."
The company’s third African American doll in its BeForever historial line will cost $115. She stands at 18 inches and has dark skin, dark brown eyes, and thick, textured black hair.
The fashionable doll is dressed in a bright blue and green houndstooth dress, a blue ribbon headband and shiny blue patent shoes.
The inspiring new character’s story provide insight into the struggles and triumphs of that period of time in American history.
Also included is No Ordinary Sound, the first volume in Melody’s classic series, by Denise Lewis Patrick.
"A message that I hope readers take away from Melody’s story is to think about themselves in terms of their community... and what they can do to help – to change – their community for the better," the author said.
An esteemed advisory board – made up in part by members from the NAACP – assisted in the creation of the historic doll.
”I was born in Detroit, greatly influenced by Motown, by the church, by my parents, my grandparents, by the community, which all helped to shape me. So, this is a story that touches me in every way," JoAnn Watson, former executive director of the Detroit NAACP, said.