New TV Channel Uses Crowdfunding to Help Musicians Make It Big

New TV Channel Uses Crowdfunding to Help Musicians Make It Big
The Romantic Era
Courtesy The Romantic Era

10/20/2014 AT 03:15 PM EDT

It's been used to aid sick children, produce a Veronica Mars movie and create a crazy water balloon-filling gadget.

Now, DirectTV is leaning on crowdfunding as a springboard for independent musicians with the New Music Channel, providing a means for emerging artists to share their work and connect with fans.

NMC launched Monday with The Romantic Era, a pop group from Pennsylvania, as its first partner.

"As an artist, you dream of having your music on national TV," bandleader Connor said in a statement. "We are so humbled by the opportunity to be on such a unique platform and so pumped that millions of people will be able to hear our music and our story – that's really why we make music: to be heard."

So, how does it work? Viewers can pledge their support for their favorite acts online or by phone.

As for talent, NMC says that to be eligible for a profile on its website, musical acts must have at least 50,000 social media followers, a music video of broadcast quality and eight music tracks from which to cut an album.

Let the music begin.

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