Hilton, 33, will make a cameo appearance in Carl's Jr. and Hardee's new ad campaign – "I Love Texas" – inspired by her 2005 "I Love Paris" commercial, but with a Lone Star State spin.
PEOPLE enjoyed an exclusive sneak peek at the steamy ad featuring Texas native and Sports Illustrated swimsuit model Hannah Ferguson.
A bikini-clad Ferguson washes a Ford pickup truck as she indulges in the chain's newest menu item, a Texas BBQ Thickburger. She then receives an unexpected visit from Hilton who echoes, "You missed a spot."
It's been nine years since Hilton's memorable commercial first aired. In the original, Hilton donned a one-piece swimsuit while she washed her black Bentley and sensually enjoyed a burger. It ended with a big bite and Hilton's catchphrase, "That's hot."
Since then, a handful of celebrities, including Kate Upton, Kim Kardashian, Nina Agdal and Padma Lakshmi, have starred in commercials for Carl's Jr.