Sacha Baron Cohen Handcuffs Himself to a Reluctant Matt Lauer While in Costume as The Brothers Grimsby Character

Sacha Baron Cohen Handcuffs Himself to Matt Lauer as Brothers Grimsby Character
Matt Lauer (left) and Sacha Baron Cohen

03/09/2016 AT 03:20 PM EST

First, he dumped ashes on Ryan Seacrest, and now Sacha Baron Cohen is locking up Matt Lauer.

During an appearance on Today on Wednesday, Cohen – in character as The Brothers Grimsby's Nobby – convinced Lauer to let him handcuff him.

Initially resistant ("No, not in a million years ... I am not putting myself in handcuffs with you," Lauer said), Cohen eventually prevailed and began showing the host how to get out of handcuffs using only butter and a paper clip.

Cohen initially failed to unlock the cuffs under his 10-second deadline, citing that the lack of "English butter" lead to the mishap. He then prompted the Today crew to count slower. It looks like Lauer and the British actor are going to be spending a lot more time together.





Also on Wednesday, Cohen, 44, joined SiriusXM's Sway in the Morning and discussed past hijinks – including the Seacrest incident.

"Three years ago at the Oscars I was doing a movie called The Dictator and I was banned from coming in character," he explained. "Eventually the Academy Awards give up and say I can come in character. But they called up my agent, they said, 'Listen, there are 250 FBI agents. If Sasha tries anything he'll be arrested.' And meanwhile, I decide I'm gonna bring the ashes of late dictator Kim Jong-il from North Korea in an urn."

Sacha Baron Cohen Handcuffs Himself to a Reluctant Matt Lauer While in Costume as The Brothers Grimsby Character| Movie News, TV News, Sacha Baron Cohen

Cindy Ord


Pictures of the actor in character were distributed to all the police on the scene, his car was searched for firearms and eight security guards followed him around.

"It was dust, it wasn't actually ashes ... Ryan was p-----," Cohen said. "I sent him a new suit the next day, but he did not respond."
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