You read that right: Working with English Lakes Hotels and SentIntoSpace.com, students at the Morecambe Bay Community Primary School tied their mascot, "Sam the dog," to a helium balloon and a GPS device and sent him into the air Tuesday, as part of an educational experiment, according to the Lancashire Evening Post.
A GoPro captured his journey more than 15 miles above the earth.
Then the balloon popped.
And while the GPS device and balloon have been recovered, according to the BBC, Sam the dog is nowhere to be found. English Lakes Hotels is even offering a free stay to anyone who helps recover him, according to the Evening Post.
One SentIntoSpace.com official said they believe Sam the dog is within 40-50 miles of where the GPS and balloon were found – though "we do not have any data on the aerodynamics of a toy dog."
While the students were shaken by this development, they quickly sprung into action.
"I had an assembly the next day in which I broke the news," Morecambe Bay Community Primary School principal Siobahn Collingwood said, according to NBC News. "You could have heard a pin drop, there was silence and shock."
"[The students] decided to launch a publicity campaign with local newspapers that has now gone global," Collingwood said, adding, "The children created history with the space launch and would love to see Sam the dog safely returned with tales to tell of his adventures."
The BBC has also joined the search.
"They are all so determined. The ideas that they have been coming up with to find him have been amazing," parent Melissa Brearton said, according to NBC News. "They were heartbroken that he was lost. When you see the kids like that you just do anything you can to help."