The North Face Store in South Korea Forces Patrons to Literally Climb the Walls (VIDEO)

10/16/2014 AT 05:10 PM EDT

How's this for viral marketing?

A South Korean ad agency working with The North Face has created a pop-up store that forces patrons to literally climb the walls in search of the perfect jacket.

The shoppers entering the space probably assume the rock-climbing grips mounted to walls are just part of the outdoor brand's vibe, but little do they know that they're about to enter The Danger Zone.

In the video, the floor begins retracting, and the shoppers are forced to scale the walls in search of the perfect The North Face jacket that's descending from the ceiling.

"Never stop exploring," the ad implores after showing shoppers flinging themselves from the walls. The video's notched over 4 million views on YouTube, proving that people love both The North Face and watching other people panic.

Want more stories like this?

Sign up for our newsletter and other special offers:

sign me up

Thank you for signing up!

blog comments powered by Disqus

From Our Partners