Last night, the stars were out to play in the Bay Area, hitting up a whole host of lavish parties across town and rubbing shoulders with NFL all-stars.
From 50 Cent mingling with Playboy bunnies to a surprise, onstage Jonas Brothers mini-reunion, there was plenty of pre-game action to soak in off the field Friday night.
THURSDAY, FEB. 4
11:30 p.m., Marquee Takeover at Verso: Move out the way! Ludacris was spotted getting down on the dance floor at Verso nightclub alongside fellow rapper Jermaine Dupri, who also put his skills on the turntable on display DJing the event. Jeremy Renner was also in the house, floating around the owner's table and taking pictures with fans.
FRIDAY, FEB. 6
7:20 p.m., Kola House Celebration: Swizz Beatz provided the soundtrack to one of the evening's early parties, the night before his wife, Alicia Keys, takes the stage to perform in Super Bowl City. Pharrell also hit the red carpet at the event, wearing a long white overcoat and neon pink sneakers.
9:00 p.m., Bleacher Ball: Liam Hemsworth partied in the U.S.A. without fiancée Miley Cyrus at the star-studded event, but he did hang out with Conan O'Brien in VIP lounge to watch a live performance by the Zac Brown Band.
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10:00 p.m., Sports Illustrated Super Bowl Party: Step aside for the ladies of SI Swimsuit! After a week of fan festivals filled with celebs and pro athletes at Macy's in Union Square, the Sports Illustrated Experience wrapped up with an epic bash on Friday hosted by SI Swimsuit models with a special performance by pop sensation Iggy Azalea.
10:22 p.m., Playboy Party: The first celeb of the night to hit the carpet at this year's Playboy bash is none other than Jiff the dog, who got more attention from the bunnies than any other guy that night.
10:46 p.m., Playboy Party: Dallas Maverick's owner Mark Cuban and former 7th Heaven star Geoff Stults were all smiles arriving together. After making the rounds, the Shark Tank host and the actor parted ways in VIP.
11:22 p.m., Playboy Party: 50 Cent arrives in da club alongside comedian and former Curb Your Enthusiasm star J.B. Smooth and actor Rotimi. The rapper and his crew settled into their VIP table and were promptly swarmed by photographers and bunnies. 50 sipped cranberry vodkas while chatting with the playmates.
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12:15 a.m., Marquee Takeover at Verso: Justin Bieber arrived to the second night of the Marquee Takeover at Verso nightclub, and along with his crew and a throng of security, headed straight to the VIP bottle service.
12:40 a.m., ESPN the Party: Nick Jonas takes over for DJ D-Nice onstage at the former military warehouse, Festival Pavilion in Fort Mason, for ESPN the Party, sponsored by EXPRESS. NFL stars Rob Gronkowski, Antonio Brown, Reggie Bush (and his date, dancer Lilit Avagyan) sat together in VIP to watch the show.
12:50 a.m., ESPN the Party: Nick Jonas brings out his acoustic guitar to cover Drake's "Hotline Bling." Shortly after, the crowd went wild for a mini JoBro reunion, as Joe Jonas and his band DNCE join Nick onstage for a special performance of "Cake by the Ocean."
SATURDAY, FEB. 7
2:30 p.m., Fanatic's Big Game Weekend: Fresh off the release of his new album – and after settling a Twiitter feud with Kanye West – Wiz Khalifa performed to a star-studded crowd at 25 Lusk. Shaquille O'Neil chatted with Alex Rodriguez during the show, and surprise guests Bon Jovi and Patriot's owner Robert Kraft mingled with a mix of retired and active NFL superstars.
9:45 p.m., New Era Cap Party: Super Bowl weekend regular Justin Bieber, dressed in a hoodie and Metallica t-shirt, arrived with an entourage of about 20 friends. Inside the party, Bieber watched a live performance by rapper Future alongside rumored love interest Hailey Baldwin. Chanel Iman, Usher and Serena Williams were also in attendance, and danced to the sounds of Diplo later in the evening.
10:15 p.m., The Maxim & Bootsy Bellows Party: Held on the tiny Treasure Island – located on the Bay Bridge midway between San Fran and Oakland – Maxim held its annual Super Bowl bash with The h.wood Group's Bootsy Bellows in a private, tented compound complete with live models posed as statues, body painted stage dancers with lamp shades on their heads and scantily clad acrobats twirling from hoops hanging from the ceilings.
David Arquette arrived to the Karma International-produced and Dodge-sponsored bash wearing a plastic nose, fake nose and a bowler hat. Nick Cannon, Nick Lachey and Vince Vaughn were also in attendance. Alyssa Milano, wearing a jacket from her Touch clothing line, danced with her entourage in VIP. DJ and actor Balthazar Getty warmed the stage for headliner Lil Wayne, who brought down the house with renditions of his favorite hits.
11:30 p.m., Rolling Stone Live SF with Talent Resources Sports: Travis Scott bursts into the party and immediately jumps on stage to take over the mic. Earlier in the night, Elle King announced her engagement to boyfriend Fergie, and treated guests to a rockin' performance of her hit song "Ex's & Oh's". Miss USA, Olivia Jordan and Miss Universe, Pia Wurtzbach arrived together, right after Jiff Pom took a lap down the red carpet. NBA ballers Shaquille O'Neal, Kevin Durant and reigning MVP Stephen Curry added some star power – and height – to the crowd.
12:00 p.m., DIRECTV Super Saturday Night co-hosted by Mark Cuban’s AXS TV: Held in a giant hangar on the pier, DIRECTV's Super Bowl bash felt more like a music festival than a private party. Run-D.M.C. kicked off the night with an old school set, covering their hits like "It's Tricky" and "Walk This Way". DJ Snoopadelic, a.k.a. Snoop Dogg, took over the turntables next, smoking on his favorite past time while rocking the crowd to a mix of old and new hits.
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12:15 p.m., Rolling Stone Live SF with Talent Resources Sports: Avicci takes the stage for an electrifying performance that had Deadpool star TJ Miller and Usher dancing in the TAO VIP Lounge. The DJ, fresh off a six-month hiatus from the turntables, had the crowd going wild when he brought Alesso out as a special guest to close the night.