In the video above, Hong Kong moviegoers got that very reminder with a clever Public Service Announcement consisting of rather ordinary footage of a car driving down the road. A few seconds in, however, all the cell phones in the audience received a text message sent by a nearby device – at the exact moment that the driver in the video veers off the road and crashes into a tree. Cut to text: "Mobile use is now the leading cause of death behind the wheel."
Commenters online remain divided on whether the Volkswagen-sponsored spot was staged. Defenders such as this Boing Boing commenter point out that it is technologically possible to send such a message to all phones – muted or not – in a limited range.
Either way, the spot has been making rounds online and given pause to a much larger group than the one featured movie theater.
Of course, you'd never text while driving. You know that's a really bad idea. Right?