You'll Never Text and Drive Again After Watching This PSA (VIDEO)

UPDATED 06/13/2014 at 07:00 PM EDT Originally published 06/13/2014 at 12:50 PM EDT

It's not that you need any additional proof that texting while driving is a dumb and dangerous thing to do, but a reminder can't hurt.

In the video above, Hong Kong moviegoers got that very reminder with a clever Public Service Announcement consisting of rather ordinary footage of a car driving down the road. A few seconds in, however, all the cell phones in the audience received a text message sent by a nearby device – at the exact moment that the driver in the video veers off the road and crashes into a tree. Cut to text: "Mobile use is now the leading cause of death behind the wheel."

Commenters online remain divided on whether the Volkswagen-sponsored spot was staged. Defenders such as this Boing Boing commenter point out that it is technologically possible to send such a message to all phones – muted or not – in a limited range.

Either way, the spot has been making rounds online and given pause to a much larger group than the one featured movie theater.

Of course, you'd never text while driving. You know that's a really bad idea. Right?

Follow PEOPLE on Facebook!

Your Reaction

Follow Us

On Newsstands Now

George Turns 1: Raising a Little Prince!
  • George Turns 1: Raising a Little Prince!
  • Ryan and Eva: How They Hid Her Pregnancy
  • Jillian Michaels: Why I Left Biggest Loser

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

blog comments powered by Disqus

From Our Partners

Watch It

Editors' Picks

Latest Photos

Photo Special

Who's Due Next?

From Our Partners