Star Tracks: Monday, May 16, 2016 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- Find Out What Joe Jonas Has to Say About Exes Taylor, Demi and Gigi on WWHL's Plead the Fifth!
- Read the Cover Story: George Turns 3: The Preschool Prince!
- Melanie Griffith on Being 'Introspective' and 'Totally Curious' About Her New Path in Life
- Oprah Winfrey, Kelly Clarkson, Kerry Washington and More React to Hillary Clinton's Nomination on Twitter
- Pretty Little Liars Star Troian Bellisario Doesn't Want Any Part of the Taylor vs. Kim Feud: 'I Would Choose the Green Party'
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
Dutch Treats for Splurging Parents
The appeal is "a wonderful combination of colors and prints," says Cosby Show costumer Sarah Lemire, who has put Huxtable cuties Keshia Knight Pulliam and Raven Symoné in Oilily dillies. When textile engineer Willem Olsthoorn, 51, and his wife, Marieke, 49, a designer, founded the label 26 years ago, however, the world wasn't ready for their chromatic capers. "Baby clothes were pink and blue, and we made completely different colors," recalls Willem. "People slapped their knees laughing. At the end of the '60s, we had just 15 items in our line."
With 200 employees now turning out 200 styles and projected sales of $90 million by next year, the Olsthoorns got the last giggle. Indeed they have established a legal department to stop plagiarists. Increasing amounts of their revenue are coming from their new U.S. boutiques after a failed department-store foray in the early '80s. Oilily—a spin on his nickname, Oily—is now thriving in Southampton, N.Y., Boston, Chicago and Aspen, with more franchises planned in Beverly Hills and Washington, D.C., by fall.
Parents of four, including identical twin girls now 23, the Olsthoorns dismiss the prevailing notion that tykes should dress like miniadults. Instead their designers create whimsical, pull-on pieces meant to mix any which way and be worn to school, parties or—for the truly extravagant—the playground.
About 16,000 fan letters a year testify that "children are establishing their own sense of style," says Willem. And spreading it. Oilily launched a women's line a few years back after moms started scarfing up large girls' sizes. Last December, after stocking up on pants, skirts and sweats for daughter Alexa Ray Joel in the Aspen outlet, Christie Brinkley couldn't help indulging in a few adult-size jerseys for herself.
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!