This month, PEOPLE launches a campaign to raise money for and awareness of causes that matter most to our readers: our children, our health and our planet. The primary beneficiaries will be Communities in Schools Inc., which helps students stay in school; the National Women's Cancer Research Alliance; and the Wilderness Society. "Over time, we'll be reaching out to help organizations at the community level too," says Dan Osheyack, associate publisher, marketing.
PEOPLE has a long tradition of giving to numerous charities, including the Special Olympics, the AIDS group Until There's a Cure, and Gilda's Club, a support network for cancer patients and their families founded in honor of the late Gilda Radner. We donate $100,000 each year to the Pediatric AIDS Foundation to co-fund its annual celebrity picnic, a sponsorship that grew out of our 1991 story on the foundation's co-founder Elizabeth Glaser, who died in 1994. "When PEOPLE did that story, they put a human face on the issues that surround families living with HIV," says cofounder Susie Zeegan. "PEOPLE did two important things for us—brought attention to the issue and gave money. I consider the foundation blessed to have this relationship." We also cosponsor the gala after the annual Screen Actors Guild awards as a way of "saying thank you to the entertainment and acting community for the support they give to charitable endeavors," says Susan Emmer, director of entertainment marketing.
To kick off this year's charity campaign, which will culminate in October with a star-studded benefit concert in New York City, we want to involve our readers in a very special sweepstakes. Two hundred celebrities—including Mel Gibson, Rosie O'Donnell, Tom Hanks, Cher, Muhammad Ali, Ronald and Nancy Reagan and Dr. Ruth Westheimer—have autographed copies of their pictures that have appeared in the pages of PEOPLE. By dialing a 900 number (1-900-CALL-2-WIN; $2.99 a minute, with $2.47 going to charity; see ad on page 250), callers become eligible to win one of these signed photographs in a random drawing.
That's one way of saying thanks. Here's another, much simpler—but, to all of us here at the office, equally important: Thank you, dear reader, for making PEOPLE your favorite magazine. See you at the Golden Anniversary in 2024!
Saved by the Bell Reunion
The hookups, the meltdowns, the memoires
The case reveals what was really going on what they think of each other now!
