Archive Page - 08/16/13 41 years, 2,180 covers and 55,277 stories from PEOPLE magazine's history for you to enjoy
- Watch Sofia Vergara Give Wacky Clues as She Plays Catchphrase with Jimmy Fallon
- The Best Photos from the Week of Apr. 27- May 3, 2015
- Chris Soules: I'm Ready to Begin My Life with Whitney Bischoff
- Lady Gaga Defends Justin Bieber: 'He Really Has a Sweetness to Him'
- David Letterman Jokes That He's the Father of Reese Witherspoon's Daughter
On Newsstands Now
- Matthew McConaughey: In His Own Words
- Jessa Duggar's Wedding Album
- Brittany Maynard's Final Days
Pick up your copy on newsstands
Click here for instant access to the Digital Magazine
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- September 16, 1974
- Vol. 2
- No. 12
Frankie Welch's Boutique—where Mrs. Ford Shops
Frankie Welch is not a national celebrity—yet. But in Washington she ranks as the Perle Mesta of designers. For the past 11 years her cozy boutique in a pre-Revolutionary War Alexandria house has been the gathering spot for political wives—Republicans and Democrats alike. In addition to her own label designs, Frankie carries the latest from higher-priced designers (Halston, Oscar de la Renta, Kasper), as well as quality ready-to-wear clothes and the whole gamut of accessories. "Whatever is the fashion in New York is what I carry here," says the gregarious, Georgia-born shop owner.
Her regular clientele include Mrs. Barry Goldwater Jr., Mrs. Strom Thurmond and Mrs. Charles Percy. Now her most famous customer by far is Mrs. Ford. "She first came in about 10 years ago," says Frankie. "You could tell she had a fashion background. She is adventuresome in fashion as long as it's becoming to her. Her style is tailored—I call it casual elegance. Our prices are sort of middle-of-the-road—$40-$150 is average—and Mrs. Ford does buy some things on sale. The meat of the things she buys are off-the-rack designers, regardless of price but she never goes high, high like $700."
Frankie's signature is her scarves—over 700 in all—and both sides of the political fence have waved Frankie's fabrics. She designed Hubert Humphrey's 1968 HHH scarf, turned out Lady Bird's "Discover America" scarf and then created "Forward Together" for the Nixons—to say nothing of one for Georgia Governor Jimmy Carter (peanuts all over).
With an inside track to the White House (Jerry Ford often stopped by to buy Betty a gift and, notes Frankie, "none was ever returned"), what about advising a Democratic President's wife? "If I designed for just one party it wouldn't be professional," Frankie affirms. "In business you have to be an independent."
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!