Star Tracks: Monday, May 16, 2016 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- Woman Becomes Runner After Losing Both Legs in Chernobyl Radiation Disaster
- Read the Cover Story: Mystery in Idaho: Little Boy Lost
- Teresa Giudice on How She Repaired her Relationship with Sister-in-Law Melissa Gorga: 'We're Right Back Where We Always Were'
- Adnan Syed of Serial Podcast Will Get a New Trial as Murder Conviction Is Vacated
- Danielle Brooks Steams Her Own Skirt Just Like the Rest of Us
On Newsstands Now
- Matthew McConaughey: In His Own Words
- Jessa Duggar's Wedding Album
- Brittany Maynard's Final Days
Pick up your copy on newsstands
Click here for instant access to the Digital Magazine
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- December 15, 1975
- Vol. 4
- No. 24
Gary Dahl Unleashes the Pet Rock Craze
It is, apparently, an idea whose moment is regrettably here. Like the Hula Hoops, mink-lined shoehorns and giant paper clips of yore, Pet Rocks are the new national mania, selling like crazy in stores ranging from I. Magnin in San Francisco to Neiman-Marcus in Dallas. Says Dennis Hamel, gift buyer at New York's Bloomingdale's: "It's unbelievable. We're selling 400 a day."
They are not, of course, prosaic pebbles, but egg-shaped Mexican beach stones, nestled on a bed of excelsior and packaged in a little doggy carrying case, equipped with breathing holes. The kit, selling for $4, is the concoction of Gary Dahl, a 38-year-old advertising copywriter from Los Gatos, Calif., who claims he hit on the idea while boozing with pals. He attributes its success to the fact that "people are so damn bored, tired of all their problems. This takes them on a fantasy trip—you might say we've packaged a sense of humor."
To aid new owners, Dahl has also written a manual, The Care and Training of Your Pet Rock. Sample: if, when you remove the rock from its box, it appears to be excited, place it on some old newspapers. The rock will know what the paper is for. Among suggested tricks: the Roll Over (best taught on a hillside) and Play Dead (rocks love to practice it on their own).
By now Dahl feels he has reached rock bottom when it comes to jokes about his brainstorm. But he should care. While the flash fad lasts, he is selling 100,000 Pet Rocks a day (and clearing 95¢ a sale). And so, just three weeks before Christmas, Gary Dahl has become a millionaire.
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!