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- November 06, 1978
- Vol. 10
- No. 19
The Fischer brothers of Washington, D.C., who grossed a cool $2 million the past year, are tasting success as delectable as their product, frozen Yummy Yogurt. Such was not always the case for David, 25 (left), Richard, 26, and Benny, 22. Two years ago they had to borrow $45,000 to open their first Yummy stand in downtown D.C. Summer business boomed, but when temperatures dropped so did sales. Benny suggested packaging Yummy in pints and quarts and selling wholesale. "I promoted the hell out of it. I even hauled 20 gallons into a supermarket and gave out spoonfuls," he recalls. Within weeks 125 local groceries were stocking their yogurt. Now the threesome keep business brisk at their home stand by wearing "Add Culture to Your Life" T-shirts (designed by Richard) and guaranteeing "Only five minutes to the end of the line." ("People love it," says David. "They time us.") The Yummy empire has now grown to four outlets, and the brothers dream of franchising "like McDonald's." The major threat en route would seem to be sibling rivalry. "I always wanted to make money," says Benny. "My older brothers would be out sledding, and I'd be shoveling snow to earn money."
November 23, 2015
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