Bill Rancic Defends His Wife Giuliana After Fashion Police Controversy: 'I Tried to Get Them to Release the Footage' 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- George and Amal Meet Pope Francis! The Clooneys Honored for Charity Work at the Vatican
- Read the Cover Story: Steve Harvey: From Homeless to Having It All
- That '70s Show Star Topher Grace Ties the Knot with Ashley Hinshaw
- Chrissy Teigen's Daughter Meets with 'Auntie' Kim Kardashian – and Even Gets Kanye to Smile
- Tracy Anderson Says Jennifer Lopez's Kids Love to Crash Mom's Workouts: 'Max Is so Full of Energy'
On Newsstands Now
- Matthew McConaughey: In His Own Words
- Jessa Duggar's Wedding Album
- Brittany Maynard's Final Days
Pick up your copy on newsstands
Click here for instant access to the Digital Magazine
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- July 26, 1982
- Vol. 18
- No. 4
They're Called Deely Bobbers and They Mean $$ for Gizmo King Stephen Askin
A former stockbroker and gallery owner who speaks of an interest in kinetic sculpture, Askin developed the bobbers from an extant novelty headpiece, adding the springs, glitter and shapes himself. "I was looking for something with activity to it," he says. Test marketing the item at last summer's L.A. Street Fair, Askin sold 800 bobbers at an incredible $5 each. By January, Ace Novelty Co. of Bellevue, Wash, was turning them out en masse, to retail at up to $3 (Askin says he collects 5 to 6 percent of the wholesale). "They sell well in amusement parks, or wherever people feel silly," Askin says, and claims, "At the World's Fair in Knoxville, they are buying up to 10,000 a day." An Ace executive's wife dubbed them Deely Bobbers. "It doesn't mean anything," Askin admits.
This is not his first dabble in the kind of merchandise he calls "popcorn." He had a hand in the Broccabrella, the outsize foam-rubber cowboy hat, the Ayatollah Khomeini dartboard and Pac-Man pillows. "I'm not interested in overly tasteful American crafts," he says. Nor is he sentimental about them: "I don't get emotionally tied to a project. If it bombs, it bombs."
Baltimore-born to a family in dry goods ("socks, jocks and T-shirts"), Askin attended five colleges in eight years before graduating from San Jose State. Twice divorced and the father of a 12-year-old daughter, he is currently conjuring up his next project, an aerosol can labeled Nuclear Fallout Repellent, containing air, which he expects to sell for $5. But in the meantime Deely Bobbers are raking in cash (rip-offs now sell for $1). We haven't even seen the twin bats for Halloween, the double Santas and, riding the extraterrestrial vogue, the little electric bobbers that flash.
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!