Star Tracks: Monday, May 16, 2016 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- Man in Army Fatigues Arrested in Pennsylvania Theater Allegedly Had Stolen Gun, Ammunition and Respirator
- Read the Cover Story: George Turns 3: The Preschool Prince!
- JoJo Drops Wiz Khalifa Collab, Announces First Album Since Label Lawsuit: 'I Never Left' – But 'I Didn't Own My Voice' for 7 Years
- Tennessee Dad Drowns While Trying to Save Daughters from Rip Current – How to Stay Safe in the Ocean This Summer
- The Real Story Behind Miss Cleo: How a Junior TV Reporter Blew the Lid Off Her Psychic Scandal
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- January 16, 1984
- Vol. 21
- No. 2
Sugar, Spice and a Piece of Ice Prove a Cracker Jack Combo for Two Enterprising Chicagoans
You'll never drill for oil on a
I know you're looking for a ruby in
a mountain of rocks,
But there ain't no Coupe deVille
hiding at the bottom of a
Cracker Jack box.
—Two Out of Three Ain't Bad
You won't find a Coupe deVille at the bottom of a Diamond Jacks box either, but if you're lucky, you might find a certificate good for a piece of ice worth $1,000. That's what happened to New York teacher-actor Charles Korn, 41, when he opened a box of the new candy-coated popcorn on Christmas Day.
Every box of Diamond Jacks includes a teeny-weeny ruby, sapphire or emerald and a riddle whose solution will yield a $10,000 diamond. One out of every 2,000 boxes contains a $1,000-diamond certificate, not to mention a zircon worth about $30. So far Chicagoans Lee Brady, 40, and David Sanderson, 36, who came up with this gem of an idea last May, have shipped 20,000 boxes of the candy to stores across the country. Thousands of people have shelled out $12.95 or more for a pound of popcorn, nuts and caramel, proving that diamonds can be an entrepreneur's best friend.
"Lee and I both think there's a yearning for something magic, something mystical—treasure hunts and sunken galleons and ancient maps," says Sanderson. That hunch, along with Brady's secret recipe, has proved a formula for success. Though their product is similar in name and taste to Cracker Jacks, Brady and Sanderson have received no complaints from Borden (the company that makes Cracker Jacks).
The riddle remains unsolved. "Come pass with me into the land of odds," the enigmatic lines begin, "where land is not as it seems...." To one sleuth, the riddle suggested latitudes and longitudes leading to a town in Queensland, Australia; others have suggested Scotland, Monte Carlo and even Atlantis. When the riddle is solved, Brady and Sanderson will offer a new one.
This isn't the first foray into the novelty food biz for Brady and Sanderson. In 1975 they created and sold Candy Pants, the notorious edible underwear, which grossed $150,000 a month at their peak. With Diamond Jacks, Brady and Sanderson are hoping they have again found an answer to that age-old riddle: How do you strike it rich?
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!