Star Tracks: Monday, May 16, 2016 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- These Stuffed Pumpkin Recipes Are Sure to Fill You with Happiness
- Read the Cover Story: Brad & Angelina Split After 12 Years: It's Over
- PEOPLE’s Guide Dog at Large, Murphy the Puppy, Is the Star of His Class (Watch the Video Proof!)
- Padma Lakshmi Wants Her Daughter to Get a Degree Before Entering Show Business: 'She Wants to Be a Pop Star'
- Other 2 Victims in Boat Crash That Killed Marlins Pitcher José Fernández Identified as His High School Friends
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- February 13, 1984
- Vol. 21
- No. 6
America Is Getting Stuck-Up—Those Blots on the Landscape Are Googlies, Glowies and Smellies
The collectors, most of them prepubescent, flock to sticker conventions, where they swap choice "puffies" (foam-filled, vinyl-coated models), "googlies" (stickers with roll-around eyes) and "liquid crystals" (stickers filled with a chemical that causes them to change color when rubbed). The kids labor over sticker scrapbooks, band together in sticker clubs and subscribe to journals like Stickers! magazine. Last year they invested in more than a billion stick-ons priced at five cents to $5, spending as much as $500 million, according to one estimate. "Stickers are the hottest thing in our store," says Bill Zwecker, owner of a large Chicago gift shop called Animal Accents. "They're this generation's baseball cards." Stick-on bears are practically lumbering out of the store. "We absolutely can't keep them in stock," Zwecker reports.
Like most pop-culture epidemics, stickermania was spawned in California. Four years ago a customer at Mrs. Grossman's Paper Company in San Rafael, Calif. asked proprietor Andrea Grossman for a heart-shaped sticker to decorate her envelopes. Grossman, now 50, made a flock of hearts, sold them on a roll and attracted so many adherents that she now peddles 150 varieties worldwide.
Although most sticker fanatics are young girls, Mary Liz Curtin, Mrs. Grossman's sales director, reports that grown-ups, too, are getting stuck on stickers. Party givers bedeck their invitations with them, dentists use them to reward juvenile patients for bravery, and teachers—who once had only the traditional gold star at their disposal—bestow them on their best students. It's a bona fide sticker stampede, and no wonder, says Curtin: "Where else can you have so much fun for a dime?"
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!