Star Tracks: Monday, May 16, 2016 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- Zac Efron Says Final Goodbye to His Dog Puppy: 'You've Always Been My Best Friend'
- Read the Cover Story: The Gosselins 10 Years Later: 'So Much Has Changed'
- Britney Spears Recreates Her Iconic 'Baby One More Time' Video with James Corden on Carpool Karaoke
- FROM EW: Ellie Goulding's 'Still Falling for You' Video Teases Bridget Jones's Baby
- Taylor Swift Donates $50,000 to Baton Rouge Food Bank
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- April 16, 1984
- Vol. 21
- No. 15
A Michigan Trio Creates the First Financial Crunch That Isn't Hard to Swallow
"It's the perfect gift for a secretary to give a boss," contends co-inventor Lisa Howenstein, "but only after she's got the raise." Lisa, 22, a New York model, grew up in Grosse Pointe with Tom Matthews, 25, an ad agency intern, and Jay Hunter, 26, a real estate accountant. The trio had long wanted to start a business. The problem was, what kind? Last Memorial Day weekend Lisa uttered the words "financial crunch." Zounds! "We had the name," says Jay, "but not the product."
Anteing up $1,000 each, they were quickly smitten by the bitten-out-chocolate gimmick. ("Bite Back, It's Time to Get Even With Your Losses!" reads the eye-catching green-and-gold box.) "We pooled our resources, which weren't much," says Lisa. "We went to a lot of chocolate companies," adds Jay, "but none would take us seriously until we put on coats and ties." Another problem was the design. "Our first George Washington looked like Richard Nixon with a wig," says Tom of the Presidential likeness on each coin.
By November they were selling store-to-store. Though they had 1,500 boxes, they could afford to fill only 500 at first; sales rose and now total $40,000. "This has been a short course in Business Management 101," says Tom. Boasting orders from such heavies as Macy's and Marshall Field these days, Financial Crunch now seems sound as a dollar.
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!