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- September 22, 1986
- Vol. 26
- No. 12
Once a Braid Apart, Falls and Phony Ponytails Are Going Mane-Stream
And how. The new ponies are not only synthetic (and usually woven in Korea); they come in colors the real stuff can't match—green, blue, pink, flaming red, purple and pastels, as well natural colors. Worn braided, long and loose, or in tiers, the fakes start at seven inches and run down to the most popular length, a fanny-grazing 38. They come plain or with glitter and rhinestones; Italian stylist Sergio Valente even makes hairpieces shaped like flowers and bows. Most of them can be pinned on in minutes. Short ones have slip yarn snaps, the longer ones special combs.
If you have a head for tails, they're easy to find at department stores, wig shops and even in catalogs. The prices generally range from about $12 to $65 (at Manhattan's Theresa Wigs), although a $130 riding hat with braid attached is a runaway hit at Blooming-dale's. Says accessories manager Laurie Taylor of Bonwit Teller in Beverly Hills, "I've never gotten so big a response from such a variety of people."
The look is now cropping up in Europe, and fashion watchers think the end of the tail is not in sight. Sture Osten sold 20,000 in July, 40,000 in August and expects 1986 sales of more than 300,000, double last year's. Says Osten confidently: "In the '60s, it would have been a crime to look so obvious. But you don't have to hide fakery anymore."
January 23, 2015
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