Bill Rancic Defends His Wife Giuliana After Fashion Police Controversy: 'I Tried to Get Them to Release the Footage' 41 years, 2,187 covers and 55,435 stories from PEOPLE magazine's history for you to enjoy
- Prince William, the Queen and Camilla as You've Never Seen Them Before! Check Out Their Unusual New Portraits
- The Style Top 5: Reese Witherspoon Channels Elle Woods,
Steal the Styles from Wet Hot American Summer and More
- Kendall and Kylie Jenner Show Off Their Shoe Line, Admit to Problems With Confidence
- How Scott Disick May Have Blown a Second Chance with Kourtney Kardashian
- Ashley Williams on Giving Birth. In Her Living Room. On the Floor!
On Newsstands Now
- Matthew McConaughey: In His Own Words
- Jessa Duggar's Wedding Album
- Brittany Maynard's Final Days
Pick up your copy on newsstands
Click here for instant access to the Digital Magazine
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- November 16, 1987
- Vol. 28
- No. 20
Baby Steps Are the Socks of Choice for Toddlers Who Don't Want to Hit the Skids Early
Home from the hospital after giving birth to her son, Reisman, a former schoolteacher, was reading a pamphlet that included a list of baby items available in Japan. One of them was socks with a thin rubber layer on the soles. "It was like a light bulb lit up over my head," she says of that moment six years ago. Vivian remembered that when her little girl, Sari, was learning to walk, "Our house had all wooden floors, and Sari's feet kept flying out from under her. I had gone to department stores and asked if they had socks with gripper soles. All the salesladies said, 'What a great idea!' but there wasn't anything available." So when Reisman spotted the Japanese socks she didn't waste any time. "I called Rita and said, 'Come over fast.' "
Lerner, a former secretary, did get over there fast, but finding someone to export the socks from Japan took a little longer. Finally, in 1982, they signed up a supplier. "We took $500 and rented a tiny booth at a wholesale baby-wear show," says Vivian. "We were mobbed. Orders worth $10,000 were placed that first day."
Since then, Baby Steps, at $3 to $5 a pair, have made giant strides. Stocked by 700 stores across the country, the socks, now designed by Vivian and Rita's brother, Abe Gurko, feature flamingos, "Yield" signs or scenes from The Wizard of Oz, and are grossing $2 million a year. Baby Steps have adorned the tootsies of kids belonging to Dustin Hoffman, Farrah Fawcett, Steven Spielberg and Jaclyn Smith. "What really makes us feel proud," says Rita, "is that we changed the children's sock industry. All the other companies have followed." Happily, because of Baby Steps' surefooted head start, nobody has caught up.
August 01, 2015
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!