Archive Page - 08/16/13 41 years, 2,181 covers and 55,435 stories from PEOPLE magazine's history for you to enjoy
- Sharon Osbourne Taking One-Month Break from The Talk After Collapsing
- Read the Cover Story – Tess Holliday: The World's First Size 22 Supermodel!
- Robert De Niro Gives Blunt, Funny, Inspiring Commencement Speech to Acting School Grads
- Chris Pratt Apologizes in Advance for Potential 'JurassicGate' and Misbehaving on Press Tour
- Kris Jenner Tries to Embarrass Daughters Kourtney and Kim Kardashian with a Throwback Pic of Their Model Poses
On Newsstands Now
- Matthew McConaughey: In His Own Words
- Jessa Duggar's Wedding Album
- Brittany Maynard's Final Days
Pick up your copy on newsstands
Click here for instant access to the Digital Magazine
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- October 25, 1993
- Vol. 40
- No. 17
Requiem for a Party Animal
Spuds Mackenzie, Beer's Top Dog, Is Dead at 10
Four years after being retired as the beloved but controversial emblem of Bud Light beer, Spuds, 10, died quietly of kidney failure last spring (the death wasn't revealed until this month). Spuds' last years were spent in the North Riverside, Ill., home of owners Stan and Jackie Oles, who had known Spuds as a female bull terrier named Evie—full name Honey Tree Evil Eye. In 1987, Spuds debuted on national TV during the Super Bowl and for the next two years, masquerading as a nattily dressed male and bearing the title of "senior party consultant," became America's party animal nonpareil. "Spuds," eulogized Bob Lachky, Bud Light's marketing director, "was one of the most powerful advertising ideas in the last 25 years."
Brewery representatives took great pains to hide Spuds' true gender, even shielding the canine from cameras with their coats when she was answering a call of nature. Ultimately, Spuds' success generated a backlash from such groups as Mothers Against Drunk Driving. Although Bud Light's parent company, Anheuser-Busch, denied it was using Spuds to sell suds to kids, the dog had had his (or her) day. "We felt, creatively, we needed to move on," says Lachky. Spuds went home to North Riverside, rarely appearing in character except on Halloween. In retirement, neighbors say, Spuds never put on airs. "Spuds was kind to everyone," says Priscilla Jasso, 13. "He never barked at us."
Saint Peter, this Spuds for you."
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!