Actor, 30

DOCTOR'S BAG: Arctic casual.

OFF-CAMERA STYLE: Formality with flair—"I like the familiarity of classic lines, played with a little."

Like Dr. Joel Fleischman, the Noo Yawker transplanted to Alaska whom he plays on TV's Northern Exposure, Rob Morrow can get pretty picky. But what the actor fusses over offscreen is fashion. Now that he can afford them, this self-described clotheshorse favors muted, quietly fashionable suits by such Japanese designers as Issey Miyake, Yohji Yamamoto and Comme des Garcons (whose ensemble he sports here). Morrow tries "to funk things up" by pairing them with T-shirts; one recent favorite advertises his aversion to George Bush. He also helped create Dr. Joel's rugged look on the show—which, says Tom Julian of the Men's Fashion Association, is "one of the biggest influences since Miami Vice." But style doctor Morrow would like to take his alter ego even further: "There's not enough edge for me in what Joel wears."