Archive Page - 08/16/13 41 years, 2,172 covers and 54,888 stories from PEOPLE magazine's history for you to enjoy
- And the New Miss Universe Is ...
- The Style Top 5: A Look at a Sexy New Jeans Ad (Starring Adrian Grenier)
Kendall Jenner's Makeup Secret & More
- The SAG Awards Brought Together Our Favorite '90s Crushes
- VIDEO: Watch Those As the World Turns Scenes Julianne Moore Mentioned in Her SAG Awards Speech
- Viola Davis Calls Out 4-Year-Old Daughter in Heartfelt SAG Speech
On Newsstands Now
- Matthew McConaughey: In His Own Words
- Jessa Duggar's Wedding Album
- Brittany Maynard's Final Days
Pick up your copy on newsstands
Click here for instant access to the Digital Magazine
People Top 5
LAST UPDATE: Monday January 26, 2015 03:10AM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- October 26, 1992
- Vol. 38
- No. 17
Drumming Up Business
Dean Delorenzo's Designer Drumwear Is Making Him Rich, Buddy
DeLorenzo, 25, was a drummer with a Denver rock band called the Bratz when he became bored with his Gretsch drums. "I wanted to re-cover them without harming the original finish with a permanent paint job," he says. Inspired, he went to a fabric store and bought cotton, which he sponge-painted a fluorescent mixture of pink, green and yellow and wrapped around the sides of his drums. "The covers had Velcro seams," he says. "They were a little rough, but they worked." And other drummers admired them.
In September 1989, after his band broke up, DeLorenzo, with help from his businessman brother, Bart, 29, formed Geddit?, a company that sells drum coverings—now made from tighter fitting type of spandex—to such titans as Sheila E, Karl Perazzo of Santana and Anton Fig of Letter-man's World's Most Dangerous Band. "Each tour we do, my equipment can look different," says Perazzo. "It's an amazing paint job without paint." And Dean DeLorenzo, sort-of-starving rock drummer, has become Dean DeLorenzo, drumwear king. "When we started, "says DeLorenzo, "we were shipping about 50 sets a month. Now we sell a couple hundred a month." And, says brother Bart, "1993 will be huge for us, well in to the six figures."
A drumroll, please.
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!