Bill Rancic Defends His Wife Giuliana After Fashion Police Controversy: 'I Tried to Get Them to Release the Footage' 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- Gwen Stefani Gets a Blake Shelton-Led Standing Ovation at the Radio Disney Music Awards
- Read the Cover Story: Prince, 1958-2016
- How to Wear Three Very Tricky Trends, According to Olivia Culpo
- WATCH: Kim Kardashian West on Her Fears of a Third Pregnancy: 'I Don't Think I Can Carry Another' Baby
- Amazing Met Gala Throwback Photos You Have to See to Believe
On Newsstands Now
- Matthew McConaughey: In His Own Words
- Jessa Duggar's Wedding Album
- Brittany Maynard's Final Days
Pick up your copy on newsstands
Click here for instant access to the Digital Magazine
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- April 10, 1989
- Vol. 31
- No. 14
Giving New Meaning to Direct Marketing, Three Filmmakers Hit the Bricks to Sell Their Own Movie
So they move along, something they've been doing since November. Now in L.A., the Spokane trio has undertaken one of the most unusual distribution ploys in recent moviemaking history. With no other way of selling their film, they have resorted to a coast-to-coast "rest-stop tour," piloting their "Brick-mobile" to Chicago, New Orleans, New York City and many a gas and comfort station in between. "If people start to see the movie, we'll be vindicated," says Cook, who put $75,000 into the film. The first day out, in the middle of a snowstorm, Moulton tried to hawk copies to motorists stuck in a traffic jam. There were no takers. "It wasn't a good time," he concedes. His technique has improved. So far he and his compatriots have sold 500 cassettes.
At first, the film's prospects seemed promising. Only a Buck was accepted by the Seattle film festival and Robert Red-ford's United States Film Festival. But when a distribution deal failed to materialize, the three bachelors got into their $800 van, painted it brick ("to make it feel like home") and set out to sell the film "factory direct." If life on the road isn't exactly comfortable—two guys have to sleep on plywood planks hung from the van's ceiling—that's a sacrifice they are willing to make for their art. Even after months of eating take-out pizza, the three are hungry to make another film, and they've already written a script titled The Art of the Mooch. "The script is done," says Moulton, deadpan, "but we're doing extra research on the road."
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!