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People Top 5
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- December 15, 1997
- Vol. 48
- No. 24
A Tisket, a Tasket, Dave Longaberger Puts His Staff in a Basket
And that is what he got: a seven-story, concrete-and-stucco, basket-shaped building, due to open in Newark, Ohio, in December, with office space for 500, a grand staircase and a pair of 75-ton steel handles that a Gulliver could grab on his way to a really big picnic. "This kind of marketing you can't buy," says Longaberger. He, on the other hand, can.
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