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- December 29, 1997
- Vol. 48
- No. 26
His Bright, Relaxed Styles Prove Their Cross-Cultural Appeal
Though critics see Hilfiger, 46, who began his line in 1985, as nothing but a marketer, they concede that at marketing he is a wizard. "He was smart enough to see a niche," says fashion consultant Alan Millstein, "and he rushed to fill it." Hilfiger, who has heaped free clothes upon the likes of Mick Jagger and Sean "Puffy" Combs, recently opened a gargantuan store in Beverly Hills and published a style book, All American. He moved into kidswear this year and saw sales of his fledgling women's line explode. Still to come: a home collection, toiletries and pricier women's clothes. And though he lives in a 22-room Greenwich, Conn., farmhouse with his wife, Susie, a children's boutique owner, and their four kids, the king of laid-back cool stays in touch with the masses. "Everyone," he says, "wants to be comfortable, casual and have fun."
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