Bill Rancic Defends His Wife Giuliana After Fashion Police Controversy: 'I Tried to Get Them to Release the Footage' 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- Brad Paisley Announces Fundraiser to Help Flood Victims in His Home State of West Virginia – and Donates $100K Himself
- Read the Cover Story: Mystery in Idaho: Little Boy Lost
- Gwyneth Paltrow on Once Being Dubbed the 'Most Hated Celebrity': 'More Than, Like, Chris Brown? What Did I Do?'
- 6 Times Kylie Jenner Hinted at Her Relationship Status – via Social Media
- Marine Corps to Remove the Word 'Man' From 19 Job Titles
On Newsstands Now
- Matthew McConaughey: In His Own Words
- Jessa Duggar's Wedding Album
- Brittany Maynard's Final Days
Pick up your copy on newsstands
Click here for instant access to the Digital Magazine
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- March 20, 2000
- Vol. 53
- No. 11
TV's Primo Pitchgeek? Meet Michael Maronna
Onscreen as well as off. In his best-known spot, wiseacre Stuart photocopies his face, then guides straitlaced boss "Mr. P" through his first online trade. Since the first of Maronna's two ads began airing last March, Ameritrade's accounts have increased by more than 60 percent. Though there are no plans for more Stuart commercials as yet, the public has spoken. "Even our competitors e-mailed us to say how much they like them," says company spokesman Pete Ricketts.
Maronna's mix of confidence and quirkiness caught the eye of director Dewey Nicks, who let the actor ad-lib his lines. "I loved his sarcasm," says Nicks. "It also helped that that haircut is his."
Though Nicks calls the actor and Stuart "interchangeable," there are some key differences. Maronna has never traded a stock online. He doesn't even own a computer. Moreover, in one ad, "Stuart has a blonde girlfriend," jokes the unattached Maronna, whose guidance counselor mom and firefighter dad (who died in 1998) supported their son's acting career since his debut in a commercial at age 5. He later played Macaulay Culkin's brother in 1990's Home Alone. But Maronna can't deny all comparisons to his alter ego. "Stuart's not afraid to make fun of people," he admits, "and neither am I."
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!