He had no qualms about casting his 5-year-old daughter in the video of his cheeky "Thong Song." Yet Sisqó blushes when a fan flashes him in real life. "This girl wanted to show me her thong," says the titanium-tressed singer. "I covered my daughter's eyes. I don't want her to see someone showing that 'thong-tha-thong thong thong!' "

With that refrain in the key of Gstring, Sisqó, 22, has launched a panty raid on the pop charts. Since its release in February, the funky R&B "Thong Song" has reached No. 3 on the Billboard singles chart and teased sales of Unleash the Dragon, Sisqó's quadruple-platinum solo album. A moonlighting member of the group Dru Hill, Sisqó has an ear for girl talk. Says his sister Donisha Turner, 26: "He gets the female stuff, the slang, just being around me and my girlfriends."

Sisqó was born Mark Andrews in Baltimore, the son of a federal-employee mother and electrician father. At 17, he became a parent himself. "I provided for my child since day one," he says of Shaione, who lives with her mom (she and Sisqó never married) and visits him at has home in nearby Randallstown, Md.

For his part, Sisqó is enjoying life as a thong magnet. "They throw 'em at me, they want me to sign 'em," he says. "I'm not mad." But his ex-girlfriend Tera Thomas, 23, is. Laments Sisqó: "She broke up with me on the set of the 'Thong' video," where he cavorted with scantily clad extras. Which goes to show that sometimes too much is made of awfully little.

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