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People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- March 05, 2001
- Vol. 55
- No. 9
Sex Researcher Dr. William Masters Took Science into the American Bedroom
Masters and Johnson built upon the work of '40s sex researcher Alfred Kinsey. But while Kinsey used interviews, they used cameras, electrocardiographs and electroencephalographs to record the intimate behavior of 694 men and women. Never before had the sex act been examined in such detail. Nor had sex researchers been asked to appear on The Tonight Show. "I told them we'd go on if they agreed not to wedge us between Jackie Mason and a baton twirler," says Johnson, 76, who became Masters's second wife (and added his surname) in 1971.
A Cleveland native, Masters came to sex research in 1954 after a decade as an obstetrician-gynecologist in St. Louis. Johnson, then a divorced mother of two, became his assistant in '57 (Masters also had two children with his first wife). Though Johnson had planned to pursue a graduate degree in anthropology, whenever she threatened to leave, she says, "he kept coming up with new projects." But Masters, whom Johnson describes as "driven," could also be difficult, and the couple split in 1992.
Although written in the dry language of science, their Human Sexual Response, published in 1966, became a surprise bestseller—as did a 1970 sequel. "Dr. Masters's contribution," says Dr. Mark Schwartz, director of the Masters and Johnson clinic in St. Louis, "was to bring sexuality out of the closet."
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