The result: something Sell, 37, jokingly describes as a "fusion" dish, meaning that it combines "the worst of English food, which is everything fried, with the worst of American food." Still, at $3 each, deep-fried Twinkies quickly became a hit with ChipShop customers. "I didn't know what to expect," says regular Joanna Manzoor, 30, "but it was heavenly."
Sell, 37, raised in Rugby, England, opened his fish-and-chips shop in 2000, placing deep-fried Mars bars (a delicacy in Scotland) on the menu as, he says, "a talking point." With two more ChipShop branches in the planning stage, Sell, who shares a one-bedroom Brooklyn apartment with wife Vicki, 35, a management consultant, is delighted that his fat-enhanced Twinkies have become somewhat of a nationwide phenomenon, mainly at state fairs. "The more famous the deep-fried Twinkie is," he says, "the better it is for me." As long as it's others who are eating them.
Saved by the Bell Reunion
The hookups, the meltdowns, the memoires
The case reveals what was really going on what they think of each other now!
