Archive Page - 08/16/13 40 years, 2,169 covers and 54,876 stories from PEOPLE magazine's history for you to enjoy
- New Kids on the Block's Jonathan Knight Will Compete on The Amazing Race
- The Style Top 5: The Best Star Style From the PEOPLE Magazine Awards
- Kim Kardashian Wore Fur-Lined Strappy Stilettos, and Yes, There are Photos
- What's the One Thing Mulaney Star Martin Short Likes to Cook?
- Alexis Shapiro: Losing Weight, Loving Life
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People Top 5
LAST UPDATE: Friday December 19, 2014 09:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- June 03, 1996
- Vol. 45
- No. 22
Picking cover subjects is an inexact science—but the study of celebrities doesn't have to be. Witness PEOPLE-Yankelovich Pop Monitor Profiles, a new marketing service that determines how various demographic groups rate America's icons in terms of such qualities as likability and trustworthiness. Based on a semiannual study conducted by PEOPLE marketing and Yankelovich Partners Inc., the Pop Monitor is now being offered by PEOPLE'S publisher to advertisers and the entertainment industry as a way to assess how celebrities reflect or influence cultural trends. For instance, Sally Field, who rates very highly overall, represents a recent move toward valuing home and hearth over status and flash. The idea behind this sophisticated marketing tool, says PEOPLE publisher Nora McAniff, will be to help the media industry "to better develop programming, spot emerging stars and identify spokespeople. Pop culture is full of change and energy, and understanding the celebrities who drive it economically can be essential to any marketing strategy."
December 19, 2014
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