Star Tracks: Monday, May 16, 2016 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- WATCH: First Lady Michelle Obama Says She's 'Straight Up Nailing' Her Job on Resume in College Humor Skit
- Read the Cover Story: Brad & Angelina Split After 12 Years: It's Over
- Refugee Killed by California Police Allegedly Drew Vape Device During 'Mental Emergency'
- Golden Girls Kim and Kourtney Kardashian Wow In Second Barely-There Balmain Outfits
- Blac Chyna Says She Posted Rob Kardashian's Phone Number on Twitter to Stop Him Texting Other Women
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- June 03, 1996
- Vol. 45
- No. 22
Picking cover subjects is an inexact science—but the study of celebrities doesn't have to be. Witness PEOPLE-Yankelovich Pop Monitor Profiles, a new marketing service that determines how various demographic groups rate America's icons in terms of such qualities as likability and trustworthiness. Based on a semiannual study conducted by PEOPLE marketing and Yankelovich Partners Inc., the Pop Monitor is now being offered by PEOPLE'S publisher to advertisers and the entertainment industry as a way to assess how celebrities reflect or influence cultural trends. For instance, Sally Field, who rates very highly overall, represents a recent move toward valuing home and hearth over status and flash. The idea behind this sophisticated marketing tool, says PEOPLE publisher Nora McAniff, will be to help the media industry "to better develop programming, spot emerging stars and identify spokespeople. Pop culture is full of change and energy, and understanding the celebrities who drive it economically can be essential to any marketing strategy."
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