Bill Rancic Defends His Wife Giuliana After Fashion Police Controversy: 'I Tried to Get Them to Release the Footage' 42 years, 2,191 covers and 55,436 stories from PEOPLE magazine's history for you to enjoy
- Which Reality Star Found Fame 8 Years After Turning Down The Hills?
- Read the Cover Story: Prince, 1958-2016
- Lea Michele Shares TBT Photos With Her Surprising 'Hero': 'It Was One of the Greatest Moments of My Life'
- 'I'm Gonna Check My S--- at the Door': Gwyneth Paltrow on How She and Chris Martin Made 'Conscious Uncoupling' Work
- Is the Bob Over? Kate Hudson, Kaley Cuoco and More Stars Going from Short to Long Hair
On Newsstands Now
- Matthew McConaughey: In His Own Words
- Jessa Duggar's Wedding Album
- Brittany Maynard's Final Days
Pick up your copy on newsstands
Click here for instant access to the Digital Magazine
People Top 5
LAST UPDATE: Tuesday February 10, 2015 01:10PM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
- January 13, 1997
- Vol. 47
- No. 1
Al Fahden Has a Simple Philosophy: One Bookstore, One Book
Not for him the Grishams or Crichtons that a regular bookstore might stock. So how does his singular bookshop—which he calls the Read dundant Bookstore—make a go of it? Actually, tucked away behind a restaurant on Nicollet Mall, it costs very little to run and, says Fahden, 51, "about pays for itself." Selling 30 to 40 books a month, Fahden isn't interested in becoming the next Barnes & Noble. He's interested in drawing attention to his management consultancy business, through which he teaches corporations to be more creative. That's also what his self-published book is about.
At the core of his workshops is the concept that creativity comes from looking at opposites, which is how he came up with the idea of stocking his book—and his book alone—in a store. "I thought bookstore—lots of books," he says. "What's the opposite of that? No books? But I didn't see how that could work, so we went with one book in many departments." (For those who follow such trends, Fahden's isn't the first one-book bookstore. In 1989, Walter Swan, 70, founded the One-Book Bookstore in Bisbee, Ariz., devoted to his collection of reminiscences.)
Orphaned as a child, Fahden, who grew up with relatives in Minneapolis, worked in advertising before becoming a consultant. "He's a very silly man," says client Mike Veeck, son of legendary Chicago White Sox owner Bill Veeck, and co-owner, with comedian Bill Murray, of the St. Paul Saints and Charleston (S.C.) RiverDogs minor-league baseball teams. "Al understands that we should laugh more—and he makes us do that."
One way he does that is by his innovative pricing structure for Innovation on Demand. The book costs $20, but if you want it autographed, it's only $18.
Treat Yourself! 4 Preview Issues
The most buzzed about stars this minute!