...revealed athletes using steroids

TREVOR GRAHAM

"I was just a coach doing the right thing. No regrets," Graham told The San Francisco Chronicle. During the Athens Olympics, he admitted turning in the syringe of a previously unidentified steroid that set off one of the biggest sports-related drug busts in history.

...lured Howard Stern to SIRIUS

SCOTT GREENSTEIN

In addition to a $100 million annual budget for the show, Greenstein, a SIRIUS Satellite Radio network executive, gave Stern more freedom. "We developed a relationship with Howard and found we had a shared vision for what he could do," says Greenstein.