ALLY HILFIGER
AGE 18
HOME MANHATTAN AND GREENWICH

•Who's your daddy?
Designer Tommy Hilfiger, whose business is reportedly worth $715 million. The recent high school grad paints and works for Dad's juniors line.

•Getaway:
To her family's Caribbean estate in Mustique or a yacht that once belonged to a famous shipping magnate. "What's his name," she says on-air. "O—Onassis."

•Noblesse oblige:
"My mom," she says on the show, while riding around in a limo, "taught me that you treat the garbage-man the same as the Queen of England."

•Price of fame:
Said on TV her dad invented cargo pants. 'I'm not that stupid," she says. "I know he did not invent cargo pants! He brought back silk cargo pants, and then everybody copied them."

"We just prance around this damn city like it's our shopping haven"—Ally

"Just because we're rich doesn't mean that we're not good people"—Ally

JAIME GLEICHER
AGE 18
HOME MANHATTAN

•Who's your daddy?
Leo Gleicher, founder of Innovation Luggage (annual sales: $10-15 million).

•Prom night:
Dress from Henri Bendel, Manolo Blahnik shoes, hair and nails at Frederic Fekkai. But money can't buy love: Her date got sick on coffee.

•Noblesse oblige:
A freshman, Jaime shares a dorm room at Manhattan's Barnard College. "I'm writing a novel right now," she says. "It's a very interesting story about a teenage girl trying to find herself. Kind of Candace Bushnell meets the movie Thirteen."

•Price of fame: "I'm getting a lot of flack for the Ben Franklin comment. Every person says a lot of things they regret; we just have it on-camera. It doesn't mean we're stupid—it just shows how normal we are."

"People pay money for clothes, okay, but shouldn't it be like a free necessity like water, because you need it?"—Jaime

"Ben Franklin, who invented the lightbulb, [was born on my birthday]"—Jaime

"If I don't have sex tonight, I'm gonna be really upset"—Jaime