From PEOPLE Magazine Click to enlarge
Start a Company!

JESSICA ALBA, MOM TO HONOR AND HAVEN

While shopping for eco-friendly baby products for daughter Honor, 4, the actress, 31, quickly realized, "I was spending all this money for something that doesn't work and is not cute." And so, shortly after daughter Haven, 1, was born, so was the Honest Company. The stylish line of nontoxic essentials has earned the self-described "young, modern mom" $27 million from investors-and the praise of some key customers. "Honor picked the sweet vanilla-orange scent for the shampoo," Alba says. "She said, 'This is awesome!'"

Sunscreen, $13.95, shampoo & bodywash, $9.95, and diapers, $13.95; honest.com

Launch an Organic Baby Food Line!

TYLER FLORENCE, DAD TO MILES, HAYDEN AND DOROTHY

By the time his second child was born five years ago, the Food Network star was fed up with traditional baby food. "When children are fed gruel out of a jar, it's no wonder they run screaming into the arms of a clown the first time they taste a french fry," he says. So the San Francisco chef, 41, used his restaurant savvy to create a tasty, nutritious alternative. Called Sprout, his line features the likes of summer squash, Yukon gold potatoes and Parmesan, as well as peach rice pudding. "All the recipes are completely tested on my children," he says.

Design a Collection of Kids' Gear!

HEIDI KLUM, MOM TO LENI, HENRY, JOHAN AND LOU

The Project Runway host wears some daring red carpet creations, but when shopping for her four kids (ages 2 to 8), she values practicality over preciousness. "You have to make smart purchases," she says. To create Truly Scrumptious-a clothing and decor line launching at Babies "R" Us this fall-Klum, 39, melded her fashionista and mommy mindsets. Daughter Leni, 8, loves glitter, so she sought out rhinestones that won't come off in the wash. "These awesome monsters" drawn by son Johan, 5, are printed on the T-shirts. Above all, "you still want them to be kids," she says. "You never want to be like, 'Oh, don't get your dress dirty!'"

Start a Foundation!

CHRISTY TURLINGTON BURNS, MOM TO GRACE AND FINN

The supermodel, 43, who sits on Harvard Medical School's Global Health Council, has long been a humanitarian. But when she experienced a complication following the birth of her daughter Grace, 8 (sister to Finn, 6), she narrowed her focus: "I learned that many of the women who don't have access to the care that I received that day die as a result." In 2010 she founded Every Mother Counts, an organization that raises awareness of maternal health issues. "Grace knows that her coming into the world is such a piece of it. She changed my life beyond what I could have imagined," she says. "The best thing I can do for my children is show them that the world is much bigger than what we see in our day to day lives."

Write a Book!

TIA MOWRY, MOM TO CREE

With the release of Oh, Baby!, the actress's life as a new mom (to son Cree, 14 months) is literally an open book. The chronicle of her pregnancy through her days with a newborn sprung from her desire to "forewarn" others about "the funky, crazy, funny stuff that happens" during early motherhood. Such as? Thinking "my son looks like ET in my ultrasound" or being asked when she was due-after she'd had the baby. Says Mowry, 34, of holding nothing back: "My son can read it one day and see what his mom went through."

Compose Lullabies!

JEWEL, MOM TO KASE

The Grammy-winner began writing songs for son Kase, 13 months, even before he was born. "I can't wait for him to get older so he can understand more stories," she says of last year's children's album The Merry Goes 'Round, which she wrote while pregnant. "There are a lot of tracks he just dances to." But now that Kase is actually "goo-goo-ing in the background" as she records melodies, he's even more of a muse. Jewel, 38, penned the lullaby "That's What I'd Do" (to be released, along with a companion book, Sept. 18) "to say 'I love you' in a creative way." The lyrics list "all the things you would do for the person you love," she says. "I wanted something that was 'our' song that other parents and kids can share."