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- December 17, 2012
- Vol. 78
- No. 25
People You May Know... the Other Zuckerberg
Producing a Reality Show, Facebook Alum Randi (Yes, Sister of the Founder) Is Ready to Make Her Own Name
But now the ringleader is ready to run her own circus. After six years in marketing at Facebook, she left in 2011 with generous stock options and founded Zuckerberg Media to produce what she lovingly calls "geek culture." First up: a reality show for Bravo, Start-Ups: Silicon Valley, about six entrepreneurs vying to launch the next must-have app. Critics were rough (Wired snipped that the players "behave like fools and drink like fish"), but Zuckerberg defends her choices: "Showing coding for 10 hours is not going to keep people tuned in."
For this mom of toddler son Asher (her husband is Brent Tworetzky of Chegg.com, a textbook-rental site), partying is reduced to a monthly staff karaoke night. "Son of a Preacher Man" is "Randi's big song," reveals VP Bradley Lautenbach. Otherwise it's barbecues at home. "We're a close-knit family," says Zuckerberg, who sees room to break out professionally. "I'm trying to create my own path."
December 20, 2014
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