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The R&B star and the Tarrant Apparel Group on Wednesday announced Beyoncé's licensing agreement with the casual-wear manufacturer to produce a line for women ages 18 to 28.
Beyoncé, 23, has named her label the House of Deréon, after her grandmother Agnes Dereon, and the "sexy tops, sweaters and party dresses, things that I would wear on or off the red carpet," are scheduled to go on sale come this year's holiday season.
Beyoncé, whose partner is her mother, Tina Knowles, goes on to say: "It is such a rewarding feeling to be part of something that both my mother and I really believe in. I hope that everybody loves the clothing as much as we do; we have really put our hearts into developing these fashions." Tina Knowles often designs the stage outfits worn by Destiny's Child.
In May 2004, mother and daughter formed Beyond Productions in alliance with Cory Silverstein of Wear Me Apparel/Kids Headquarters, to handle licensing and brand management to House of Deréon.
Silverstein is quoted in business reports as saying that the label next hopes to get into outerwear, shoes, accessories, jewelry and fragrances.
