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An international print and TV advertising campaign for Pleasures fragrance featuring the 32-year-old Shakespeare in Love Oscar winner will begin this fall, USA Today reports.
Of her new career turn, the London-based Paltrow is quoted as saying: "Years ago, endorsing a product was considered something a movie actress shouldn't do, but now having a contract is almost like a status symbol."
Other than a small role in the upcoming movie Running with Scissors (which also stars Annette Bening and Evan Rachel Wood), the Lauder job reportedly is Paltrow's first since the birth of daughter Apple, whose first birthday was May 14. Dad is Paltrow's husband, Chris Martin of Coldplay – which played the Saturday Night Live season finale Saturday in New York, where the couple is said to be selling their apartment.
To a working mom, Paltrow says, modeling for Lauder "allows me to be with my daughter, which is what I want to do until some fantastic movie role comes along and makes me change my mind."
Last week, in a revealing interview with London's Evening Standard, Paltrow admitted that after her father, Bruce, died in October 2002 following a recurrence of throat cancer, she battled clinical depression and fought through feelings of guilt at not having done enough for him during his illness.
What eventually got her through the grief was the birth of her daughter Apple. "She's been very healing for us – for myself, my brother, my mother," said Paltrow, referring to actress Blythe Danner. "For me, the greatest joy before I gave birth to (Apple) was the idea that she would be one-quarter my father."
Paltrow also said she had embraced a new outlook on life. "I'm not as stringent as I was in the past," said Paltrow, who used to adhere to a strict macrobiotic diet. "Now I'll have cheese once in a while or white flour, but I still believe in whole grains and no sugar."
