Jamie Lynn Spears's Look Inspires New Label
Spears, the 14-year-old sister of Britney Spears, plays the independent 13-year-old Zoey Brooks on the show, which is set in a co-ed Malibu boarding school.
Her look will be represented in the new Zoey 101 apparel line by coordinated and mix-and-match separates of fashion T-shirts, denim and skirts, as well as sleepwear, handbags, jewelry and watches, the New York Post reports. The May Department Stores Company will be the exclusive outlets.
Besides outfits worn by Spears on the show, the label will also embrace the styles of some of the other characters. An official launch of the line is due this week at the International Licensing Show, says the Post.