Jamie Lynn Spears's Look Inspires New Label

By Stephen M. Silverman

Originally posted Monday June 20, 2005 08:00 AM EDT

Jamie Lynn Spears Photo by: Dara Kushner / INFGoff

Going from TV to your local department store, clothing and accessories worn by Jamie Lynn Spears on the popular Nickelodeon series Zoey 101 are due to go on sale this fall as "a brand with its own fashion sense," says a network spokesperson.

Spears, the 14-year-old sister of Britney Spears, plays the independent 13-year-old Zoey Brooks on the show, which is set in a co-ed Malibu boarding school.

Her look will be represented in the new Zoey 101 apparel line by coordinated and mix-and-match separates of fashion T-shirts, denim and skirts, as well as sleepwear, handbags, jewelry and watches, the New York Post reports. The May Department Stores Company will be the exclusive outlets.

Besides outfits worn by Spears on the show, the label will also embrace the styles of some of the other characters. An official launch of the line is due this week at the International Licensing Show, says the Post.