With competition coming from Four Brothers, Jessica Simpson took a fall at the box office as last weekend's No. 1 movie, The Dukes of Hazzard, slipped to third place – making $13 million since Friday and bringing its 10-day haul to $57.5 million, according to studio estimates.
The good ol' boy comedy – in which Simpson plays Daisy Duke, cousin to Bo (Seann William Scott) and Luke Duke (Johnny Knoxville) – is expected to earn a total of $85 million, Dan Fellman, president of Warner Bros. domestic theatrical distribution, tells Reuters.
As such, it will likely not be the runaway hit the first weekend's box office portended it to be. The movie cost $53 million to produce, with an additional $17.5 million paid in an out-of-court settlement to a group of people who held rights to the underlying Dukes TV show, according to the news service.
In first place at the box office this weekend, with an estimated $20.7 million, was Four Brothers, starring Mark Wahlberg, Andre Benjamin of hip-hop duo OutKast, Tyrese Gibson and Garrett Hedlund. Surprisingly, given its violent nature, the film attracted more women (53 percent) than men, said its studio.
Female moviegoers also comprised the majority (59 percent) of viewers for the second place The Skeleton Key, starring Kate Hudson as a hospice caretaker who encounters creepy goings-on in a mansion outside New Orleans. It made $15.8 million.
Falling on its behind, however, was Deuce Bigalow: European Gigolo ($9.4 million), starring Rob Schneider and doing worse than its 1999 original. Its studio reportedly had hoped the sequel would open in the $12 million-$15 million range, and Schneider predicted on Howard Stern's radio show Thursday that the film would hit $20 million in its first weekend.